The Decision Economy
A framework for understanding how businesses help people—and the AI they use—move from finding information toward a choice they can understand and act on. It does not claim every decision is delegated to AI.
Decision Support Asset
A useful resource organized around a real choice. It brings together relevant inputs, options, tradeoffs, reasons, limits, and a next step. It may be a guide, checklist, comparison, or interactive tool.
Better Choice
A person is better equipped to choose, with more useful understanding and preserved agency. The eventual outcome remains uncertain.
Found → Understood → Considered → Trusted → Chosen → Used
Reached; made sense of; included among options; relied on within limits; selected for the situation; actually used. These are organizing distinctions, not a guaranteed linear journey. Using decision help does not require buying.
The seven traits
Understandable
Customers—and the AI they ask for help—need to understand what you do and when you fit before they can compare you fairly. Clear public facts give them something useful to work with.
Evidence-Rich
Important promises are easier to evaluate when their support can be checked. A source or example should show what the evidence actually establishes and where its limits are.
Useful
Customers need help working through a choice, not just more descriptions of your business. A useful guide or tool explains options, tradeoffs, and next steps, including when buying is not the right next move.
Accessible
Good information helps only when people can reach and use it. A tested machine path may also let an assistant use an interactive tool, but availability alone does not make the guidance valuable.
Trustworthy
Customers need to see limits, commercial interests, alternatives, and how their information is handled. Clear boundaries help a person or assistant judge how much to rely on the guidance.
Actionable
A useful answer should make the next appropriate step clear. Customers and authorized agents must understand what that step commits them to and who has permission to act.
Measurable
Views and clicks do not tell the whole story. Separating completed help, decision feedback, and actual AI use makes it easier to decide what to improve next.