{"name":"Decision Economy Institute Insights","url":"https://decisioneconomyinstitute.com/insights","articles":[{"title":"How is AI changing the way customers find and choose businesses?","url":"https://decisioneconomyinstitute.com/insights/ai-changing-customer-decisions","description":"Understand how AI can affect discovery, comparison, and action—and choose one practical improvement without assuming search or human judgment disappears.","author":"Curtiss Witt","datePublished":"2026-09-11T14:04:15.951Z","dateModified":"2026-09-11T14:07:10.273Z","topic":"The shift"},{"title":"What is the Decision Economy?","url":"https://decisioneconomyinstitute.com/insights/what-is-decision-economy","description":"Understand the Decision Economy: consequential decision support, the tools and services behind it, and the infrastructure that keeps the help useful.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Category foundations"},{"title":"Does SEO still matter when customers use AI search?","url":"https://decisioneconomyinstitute.com/insights/seo-and-ai-search","description":"Learn where SEO still matters in AI-assisted discovery, which fundamentals to review, and why access and useful decision support solve different problems.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"The shift"},{"title":"Why isn’t being found enough to be chosen?","url":"https://decisioneconomyinstitute.com/insights/found-versus-chosen","description":"Explore Found → Understood → Considered → Trusted → Chosen → Used, and identify a concrete gap between visibility and useful customer action.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Consideration"},{"title":"What does Better Choices mean if the outcome is uncertain?","url":"https://decisioneconomyinstitute.com/insights/better-choices-uncertain-outcomes","description":"A Better Choice means being better equipped to decide. Learn how relevant information, uncertainty, and trade-offs matter without guaranteeing the outcome.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Better Choices"},{"title":"How can I help AI systems understand and consider my business?","url":"https://decisioneconomyinstitute.com/insights/help-ai-understand-your-business","description":"Make your offer, fit, evidence, and next step clearer to AI-assisted customers. Separate practical improvements from promises of recommendation.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Consideration"},{"title":"What is the consideration set, and what does 10 → 3 → 1 illustrate?","url":"https://decisioneconomyinstitute.com/insights/consideration-set-10-3-1","description":"Understand the consideration set and the 10 → 3 → 1 illustration. Learn why being available or mentioned is different from being seriously weighed.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Consideration"},{"title":"What business information should I make clear for AI-assisted customers?","url":"https://decisioneconomyinstitute.com/insights/business-information-ai-customers","description":"Build a useful offer fact sheet covering audience, scope, conditions, evidence, and next steps, with ownership for keeping consequential facts current.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Practical information"},{"title":"What evidence helps customers evaluate a business’s claims?","url":"https://decisioneconomyinstitute.com/insights/evidence-for-business-claims","description":"Match business claims to evidence customers can inspect. Learn how scope, source, dates, and uncertainty determine what a claim can responsibly say.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Trust"},{"title":"Can I trust an AI product or business recommendation?","url":"https://decisioneconomyinstitute.com/insights/trust-ai-recommendations","description":"Check an AI recommendation for fit, evidence, current terms, and action consequences. Know why a useful suggestion is different from verified suitability.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Trust"},{"title":"How can I compare offers when their websites leave out different facts?","url":"https://decisioneconomyinstitute.com/insights/compare-offers-missing-information","description":"Compare offers fairly when information is incomplete. Separate requirements, preferences, confirmed facts, and unknowns before choosing a next step.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Better Choices"},{"title":"What is a Decision Support Asset?","url":"https://decisioneconomyinstitute.com/insights/what-is-decision-support-asset","description":"Learn what makes a Decision Support Asset useful, how expert logic guides a choice, and where to start. Try the free Decision Economy Readiness Assessment.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Decision support"},{"title":"How does a DSA help without making the decision for me?","url":"https://decisioneconomyinstitute.com/insights/decision-support-without-surrendering-control","description":"Discover how a DSA can clarify a choice while you retain judgment. Keep advice, evidence, consent, and delegated authority separate.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Decision support"},{"title":"Can a website be easy for AI to access but still be unhelpful?","url":"https://decisioneconomyinstitute.com/insights/machine-accessible-versus-useful","description":"A reachable website or API can still be unhelpful. Learn to test access and decision usefulness separately and choose the improvement that is missing.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Usefulness"},{"title":"How do I choose the first decision-support tool to build?","url":"https://decisioneconomyinstitute.com/insights/choose-first-decision-support-tool","description":"Choose a first decision-support tool around a recurring customer choice. Define the inputs, expert logic, result, limits, ownership, and checks before building.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Practical action"},{"title":"What does making a business machine-readable actually involve?","url":"https://decisioneconomyinstitute.com/insights/machine-readable-business","description":"Understand structured business facts, schemas, APIs, and tool contracts. Make information explicit without confusing technical access with useful help.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Machine access"},{"title":"What are the Four Doors to a decision-support capability?","url":"https://decisioneconomyinstitute.com/insights/four-doors-decision-support","description":"Explore human UI, REST API, Remote MCP, and WebMCP routes to one governed capability, including the Institute’s current availability boundaries.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Machine access"},{"title":"What are an API, OpenAPI, and MCP—and which does my business need?","url":"https://decisioneconomyinstitute.com/insights/api-openapi-mcp-business","description":"Understand the difference between an API, an OpenAPI description, and MCP. Choose an integration around a real consumer, useful task, and tested contract.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Machine access"},{"title":"What is WebMCP, and should my business use it yet?","url":"https://decisioneconomyinstitute.com/insights/webmcp-business-readiness","description":"Learn what WebMCP proposes, which browser and task conditions to check, and why implemented code is different from validated public availability.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Machine access"},{"title":"What changes when AI joins the customer—or is sent ahead?","url":"https://decisioneconomyinstitute.com/insights/ai-joins-customer-or-sent-ahead","description":"Distinguish AI helping a customer compare from an agent carrying out a bounded task. Clarify the role, information, permissions, and completion state.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Agent participation"},{"title":"Can an AI agent buy or book something for a customer?","url":"https://decisioneconomyinstitute.com/insights/ai-agent-buying-booking","description":"Some AI integrations can buy or book. Learn to check capability, current terms, user authority, and the difference between submitted and confirmed actions.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Agent participation"},{"title":"What permissions and limits should an AI agent have?","url":"https://decisioneconomyinstitute.com/insights/ai-agent-permissions-limits","description":"Give AI agents a clear task, necessary access, meaningful limits, and approval points. Keep recommendations separate from permission to act.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Agent participation"},{"title":"What does the Decision Economy Readiness Assessment tell me?","url":"https://decisioneconomyinstitute.com/insights/what-dera-tells-you","description":"DERA gives a BY YOUR ACCOUNT profile across seven dimensions and exactly three starting actions. Understand its value, output, and verification limits.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Readiness"},{"title":"What does BY YOUR ACCOUNT mean, and what would stronger evidence add?","url":"https://decisioneconomyinstitute.com/insights/by-your-account-evidence-levels","description":"Understand self-report, public observation, technical tests, and behavioral records—and why stronger claims need the right kind of scoped evidence.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Readiness"},{"title":"What are the seven dimensions of Decision Economy readiness?","url":"https://decisioneconomyinstitute.com/insights/seven-readiness-dimensions","description":"Explore DERA’s seven readiness dimensions, four descriptive statuses, and three starting actions without an overall score or recommendation prediction.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Readiness"},{"title":"What should I do with my three assessment actions?","url":"https://decisioneconomyinstitute.com/insights/use-three-assessment-actions","description":"Turn three assessment priorities into assigned work with clear completion checks. Choose self-help, deeper checking, or implementation support deliberately.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Practical action"},{"title":"How can I tell whether AI visibility is leading to useful customer action?","url":"https://decisioneconomyinstitute.com/insights/measure-ai-visibility-useful-action","description":"Separate AI mentions, referrals, tool starts, completions, and decision-help feedback. Use privacy-safe observations without overstating causation or value.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Measurement"},{"title":"Can anyone guarantee that AI will recommend my business?","url":"https://decisioneconomyinstitute.com/insights/ai-recommendation-guarantees","description":"Evaluate AI recommendation promises by their scope, evidence, and concrete deliverables. Know what an improvement can establish and what it cannot guarantee.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Trust"},{"title":"Where should a small business start preparing for AI-assisted customers?","url":"https://decisioneconomyinstitute.com/insights/small-business-ai-readiness","description":"Start with one offer and customer decision. Clarify facts, repair evidence gaps, improve a useful next step, and choose technical work for a real need.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Practical action"},{"title":"How do I keep business answers and decision tools accurate over time?","url":"https://decisioneconomyinstitute.com/insights/maintain-business-answers-and-tools","description":"Maintain accurate claims, sources, decision rules, and access paths. Assign owners and review triggers so useful answers remain current after launch.","author":"Curtiss Witt","datePublished":"2026-09-11T23:00:46Z","dateModified":"2026-09-11T23:00:46Z","topic":"Maintenance"}],"assessmentUrl":"https://decisioneconomyinstitute.com/assessment","methodologyUrl":"https://decisioneconomyinstitute.com/methodology"}